Beast Fest 3 is now The Cascade Classic.

This will be our third year hosting this event, and if you came the first 2 years then you know we run a legit competition, and our growth is the evidence. With 300% growth from year 1 to year 2, the athletes and the spectators have spoken. And I am telling you that what we are bringing in year 3 is going to blow your mind.

So why change the name? Beast Fest 3 would have been just as epic of an event, but as you can imagine, when a company like Kill Cliff offers to put their muscle behind it, there is only one answer. The name was changed to better capture the caliber of the competition as well as prepare for the future of the event. The problems we projected were ones of scale. As our reach extended, the perception mattered more than it had when we were strictly a Northwest “throwdown” with a regional draw. As athletes from across the country started to show an interest in our event, we knew we were on to something and that we needed to create a brand that reflected the long-term vision.

I am an athlete, and I love fitness competitions, but what I really love are competitors. The people that step into the ring. Anyone willing to throw their hat in the ring, and leave it all on the table to show themselves and others what they are made of. This happens in so many other competitive endeavors and the Cascade Classic will grow into a space that accommodates competitors of all sorts. 2016 will bring several new divisions tangential to the competitive fitness space but also unique sanctioned competitive environments on their own rights and merits. The most obvious is USAW. I won’t give anything else away, though. It is with this in mind that we decided to create something that we could be proud of and grow into instead of be limited by.

If you want to see firsthand what I am talking about, then come to Seattle and drop by Pier 66 on October 10 and 11 and you will see what Kill Cliff and Compex have helped to create.

XCF, LLCComment